Here at Ellen Jackson Videography we love nothing better than a video which tells a compelling story, tugs on the heart strings and provokes a reaction in the viewer. In essence, one which successfully engages with its target audience. Guess what kind of video ticks all three boxes? Christmas TV adverts, that’s what!
Thought you didn’t need a corporate video? It’s time to think again. Video is an increasingly popular way of promoting business and with good reason. With more than 300 hours of video uploaded to YouTube every minute and 92% of mobile users watching and sharing video content, the power of video – particularly in a social media context – is continuing to grow.
In the business world, video is becoming the ‘go to’ medium for marketing. Perhaps your competitors are already using video to drive sales. Are they getting the edge on you? You have to be in it to win it, as they say, and now may well be the time to give your business the video advantage.
The power of video
Video marketing has been proven to build awareness and drive sales. Video works because it is…
- SEO-friendly – Video is favoured by Google and thus ranks higher than other types of content
- Attention grabbing – It naturally catches the eye and draws the customer in
- Easily accessible – Through video you can create enormous customer reach via a medium which is already familiar to your end user
- Increasingly popular – 87% of online marketers use video content in their digital marketing strategies and this proportion is continuing to grow
- A sales driver – Video has been proven to be extremely effective in driving sales. Statistics show that 64% of customers are more likely to buy a product online after watching a video about it, and 59% of company decision makers would rather watch a video than read an article or blog post.
8 ways to market your business via video
So, it’s clear that the use of video can bring a huge marketing advantage. But just how can you make video work for your business? Here’s a quick rundown of the key types of video which can help your business get noticed…
- Content marketing – Build your authority in your field by sharing valuable insights, tips and advice
- Explainer video – Use animation or infographics to communicate a complex concept simply and clearly
- Commercial – A broadcast TV advert is a sure-fire way to boost sales. Online adverts can be more affordable but often very effective if correctly targeted
- Promotional video – A great way to showcase your product or service
- Behind-the-scenes – A chance for customers to find out more about what really goes on in your organisation. If you create a product, why not consider a time lapse video of the production process?
- Training – Video can form an essential part of a staff training programme
- Presentations – If you’re due to given a presentation at a conference or event, why not have it filmed and then share it via social media? A great way to bring your message to a larger audience
- Interview – A filmed interview with a key member of staff in your organisation can increase customer engagement and provide further insight into the workings of your business.
Do get in touch to find out how Ellen Jackson Videography can help grow your business. Call me on 07912 119543 or email me on firstname.lastname@example.org Visit my website http://ellenjackson.co.uk to view previous examples of my corporate video work.
The need for small businesses to utilise video as part of an integrated social media strategy is increasing rapidly.
Video content has come into its own with the digital revolution and the exciting developments in online marketing and social media. And that means it provides an incredibly cost-effective method of marketing to promote your products or services to your target audience – whether that be customers, stakeholders, clients, influencers or funders.
A really focused corporate video can launch your business, present a highly professional image and deliver your message in a powerful way. Google just loves video content which means that your SEO positioning will be improved if you have some ‘rich content’ like video in your output. Google’s algorithm criteria change all the time, but evidence shows that video is an important factor. The benefits of corporate video are obvious. You can use it in a myriad of different ways which means it represents excellent value for money. Let’s just think about a few of those potential marketing outlets…
The power of YouTube
YouTube is the world’s second most popular search engine. We have all trawled through videos on there – and, of course, it is free to access. Suddenly, you have opened up your product, service or message to a potentially global audience.
If you are a Facebook user, you will also have spent many hours being entertained or informed by videos posted on that social media outlet. Some videos end up going viral because they are shared thousands of times. And by the time we start to add in Twitter and LinkedIn to the online social media marketing mix, you start to get a sense of the potential audience reach for your video.
But there are other benefits of video over and above social media and online postings. The right kind of video can be used for business presentations, exhibitions, seminars or staff presentations. Some companies choose to have their corporate video playing in reception areas to welcome visitors and introduce them to the company’s values and product range.
There is also the opportunity to use video clips on your website and tease your target audience with video inclusion on e-shots and e-newsletters in a bid to drive them back to your website and thus towards your marketing message.
Keep your goals in mind
It is not the video in itself which improves your business, but the way in which you use it to create maximum value.
A professionally shot video with the right messaging and emphasis can be a hugely compelling PR and marketing tool. The key is to think carefully about the objective and ensure that the script, the emphasis and the finished version truly delivers to your target audience. Generic videos without a story line tend to be featureless ‘wallpaper’.
So make sure you use a videographer who listens, puts together a clear storyboard, and understands the kind of environments in which you want to use the finished piece of film.