The need for small businesses to utilise video as part of an integrated social media strategy is increasing rapidly.
This is because major social media platforms such as Twitter, Facebook and Instagram are allowing users to generate huge levels of engagement using video.
An example of this is your Facebook feed. If you think about your Facebook feed right now what are the posts that are memorable or grab your attention.
The chances are the posts that come to mind are videos, whether they are of a friend’s children or pets causing mischief or an explainer video of a business that you follow the pull of video is impossible to ignore.
Twitter (Periscope) and Facebook (Facebook Live) have incredibly engaging live video platforms that have the power to generate a large audience quickly.
What Does This Mean For My Business
The dominance of video on social media means that even small businesses are under pressure to create video content to get noticed by their audience.
The good news is that video for business is no longer corporate videos with actors and expansive budgets, video can be effectively taken on a mobile phone if it tells your story.
The key is to have content that your audience will find interesting and want to like, share or comment upon that is authentic to your business.
How this works for your business will differ from business to business and it is important to consider this before you start shooting. The key though is that video is not going to go away and businesses that embrace video will have an opportunity to reach their audience and grow their business in a way authentic to their business.
This was a guest blog written by Kristian Downer a social media marketing expert based in Peterborough that works with local businesses on building their exposure